An important meeting of the Marketing and Social Responsibility Committee was held at the Kyrgyz Football Union (KFU), where plans for significant development of the commercial and media potential of the football industry in the country this year were discussed.
One of the central issues of the meeting was the discussion of transferring commercial rights to various organizations, such as the Kyrgyz Premier League, the Women's Football Association, and the Children's Football League. This step is aimed at decentralizing management, which will allow the leagues to significantly expand their capabilities in attracting sponsors. The committee decided to bring this issue to the final discussion of the KFU Executive Committee.
The meeting also approved a new commercial regulation for the Premier League, which will create more organized conditions for conducting business activities in the championship. Significant attention was paid to technical innovations: the committee approved the purchase of modern equipment for creating television broadcasts and show programs. These measures are aimed at improving the quality of media content and increasing the attractiveness of football matches for viewers and partners.
As a result of the meeting, a course was set for the active commercialization of KFU's work. It is expected that the implementation of the planned initiatives will raise the level of tournament coverage and strengthen the financial stability of the country's football structures by 2026.
