The most popular among buyers were protective charms, which accounted for 36% of all sales. Interest in them rose by 2.2 times.
The average cost of one charm was 498 rubles, which is 33% less than in 2024. The most noticeable growth was observed in the category of aspen stakes, which are now being purchased four times more often. The average receipt for these purchases decreased by 6% and amounted to 333 rubles, as indicated in the study.
There was also a recorded increase in interest in runes by 54%.
Among other magical attributes, there is an increase in demand: glass spheres became more popular by 101%, voodoo dolls by 63%, pendulums for bio-location by 34%, black candles by 8%, and wormwood by 2.6 times.
At the same time, the demand for Tarot cards decreased by 5%.
In 2024, interest in magical attributes in Russia also increased, reaching 34% compared to the previous year, while the volume of services in this area reached 2.4 trillion rubles, which is 19 times larger than the psychological assistance market.
