An interesting aspect of the contract is that Khabi will now have an official digital twin created using AI technologies. This AI twin, possessing his appearance, facial expressions, and voice, will be able to conduct streams and sell merchandise while Khabi himself takes a break. Additionally, the digital clone will be able to generate content in multiple languages simultaneously.
It is also worth noting that Lame did not just receive a one-time payment. He has become the controlling shareholder of Rich Sparkle Holdings, allowing him to transition from an influential creator to a corporate player, as mentioned in the publication.
Experts noted that the structure of this deal is as innovative as its scale. Instead of traditional short-term sponsorship agreements, Lame opted for a strategy of acquiring a stake in the company, hoping that long-term control and scale will prove more profitable than typical influencer income.
According to forecasts, Lame's audience could generate over $4 billion in annual revenue through active sales development via social media, licensing, and AI-generated content.
