Which social network is the most popular in Kyrgyzstan and what do Kyrgyz people search for on YouTube?

Марина Онегина Society
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In the report by the analytical company Kepios titled Digital 2026: Kyrgyzstan (with data as of October 2025), key trends in the field of the internet, social media, and other digital services in the country are presented. This report is based on statistics and facts, without authorial comments. Below are the main findings regarding the most popular social platforms, search queries, and the growing interest in YouTube and messaging apps.

Popularity of Social Media

According to the report Digital 2026: Kyrgyzstan, Instagram is the most popular social network in the country. The expected advertising reach of this platform is 3.9 million users, which corresponds to 53.3% of the population of Kyrgyzstan. This means that more than half of all citizens over the age of 13 actively use Instagram (considering that registration for those under 13 is prohibited). At the same time, the audience of Facebook in Kyrgyzstan is significantly smaller – about 938 thousand users, which is approximately 12.8% of the population. Thus, Instagram has more than a fourfold advantage in reach compared to Facebook, confirming its popularity among Kyrgyz citizens.

Thus, social media in the country is characterized by the dominance of Instagram, a moderate level of presence of new and professional networks (such as Threads and LinkedIn), and a decline in the popularity of traditional platforms like Facebook and Twitter. The total number of social media users reached 3.90 million, which is 53.3% of the total population, or 78.7% among people over 18 years old. In 2025, the total number of social media accounts increased by 950 thousand (+32.2%), indicating a continuing influx of new users, primarily on Instagram.

TikTok: Blocked but Has Potential

The Kepios report emphasizes that data on TikTok is not provided due to the official blocking of this platform in Kyrgyzstan. In 2024, access to TikTok was restricted as a result of government decisions, leading to a lack of data on users within the country. Although some users continue to use TikTok via VPN, their activity is not reflected in official statistics.

If TikTok had not been blocked, it could have taken a leading position in reaching the Kyrgyz audience. For example, in Kazakhstan, TikTok has about 16.9 million users over the age of 18 and reaches more than 86% of internet users, ranking first in terms of visits.

It is particularly noteworthy that ChatGPT is currently the leading representative of AI services in Kyrgyzstan in terms of user reach. Its popularity is explained by the ability to answer questions in various languages, including Russian and Kyrgyz, as well as to assist in text creation, translations, and learning. For many internet users, ChatGPT has become a sort of "second search engine" and assistant.

Messaging Apps: Widely Used but Not Visible in Statistics

Messaging services are widely spread in Kyrgyzstan – almost every internet user communicates through one of the messengers. However, the Digital 2026 report notes an interesting point: there is almost no data on messengers, except for Facebook Messenger, in the top lists for advertising reach. This is because popular messengers like WhatsApp and Telegram do not provide open data on advertising audiences (WhatsApp does not show ads at all, and Telegram has only recently started doing so, with very limited data). Therefore, Kepios only takes into account Messenger, whose audience is about 159 thousand people, which is extremely low compared to millions of social media users and does not reflect the real picture of messenger usage.

In practice, WhatsApp is installed on most smartphones in Kyrgyzstan, and its monthly audience is in the millions. Telegram is also very popular, especially among young people, media, businesses, and government institutions (for disseminating news and announcements). The popularity of these messengers is also confirmed by the fact that queries related to WhatsApp have appeared among the most frequent in Google. However, traditional methods make it difficult to measure their reach, as the lack of advertising dashboards and open statistical data does not allow for accurate figures to be presented in the report.
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