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The largest domestic retailer 'Umai Group' has completed its winter promotion titled 'The Holiday is Coming to Us!' The event concluded on March 9, when the winner of the grand prize of 200,000 soms was determined.
The chains of stores Globus, SPAR, 'Dostor', and 'Narodny' have become an integral part of the lives of many Kyrgyzstani people. These places, where people stop by on their way home from work, provide an opportunity to choose products for dinner as well as stock up on essentials for several days. This winter season, shoppers received an additional incentive – a chance to win prizes.
The promotion started in early December and lasted for three months. During this time, customers who made purchases of 500 soms or more with Coca-Cola or Fanta drinks received coupons that participated in drawings every two weeks through a live broadcast.
The climax of the promotion was the final drawing, in which one coupon was randomly selected. The grand prize, a certificate for 200,000 soms, was won by Viktor Kipin.
In addition to the grand prize, other gifts were also drawn.
- Certificates for 10,000 bonus points were awarded to: Suusar Moldalieva, Yuri Prokopchuk, Nazira Usenova, Natalia Demyanenko, and Diana Ivanchuk.
- Askar Sayakov won a certificate for 5,000 soms for purchases at the 'Planet of Electronics' chain.
- Certificates for 10,000 bonus points in the 'O!Bank' app went to Anzhelika Tsoi, Melisbek Boshkoev, Nadezhda Golyan, and Zhang Jiangley.
This promotion was organized with the support of partners – 'Coca-Cola Kyrgyzstan', the super app 'My O!', and the 'Planet of Electronics' chain. Thousands of shoppers participated in the event, and intermediate drawings took place throughout the campaign.
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