The creativity of this musical trio draws inspiration from the ancient Bashkir epic "Ural-Batyr." Ay Yola reinterprets this epic, combining traditional instruments with modern sounds, including elements of live performance and electronic music.
As stated in the official message, "through their works, Ay Yola shares with the world the values born in this land, making them accessible and understandable to the modern listener. As part of the ambassador program, the group will represent the World Nomad Games through various cultural and informational initiatives, contributing to the formation of a modern international image of traditional culture."
It is worth noting that another ambassador of the VI World Nomad Games is Aisuluu Tynybekova, a two-time Olympic medalist and World Cup champion in wrestling, who has also taken on this role.
The VI World Nomad Games are scheduled to take place from August 31 to September 6, 2026. According to the organizing committee, the opening will be held in Bishkek, while the final events will be organized in the Issyk-Kul region. Representatives from more than 100 countries are expected to attend.
The World Nomad Games are international competitions dedicated to ethnic sports, involving peoples historically connected to a nomadic lifestyle in Central Asia.
