According to the research, Apple once again takes the top spot, with its value increasing to $607.6 billion compared to $574.5 billion in 2025.
The second and third places in the ranking are held by the following brands:
- Microsoft, whose valuation reached $565.3 billion (a 23% increase over the year);
- Google, rounding out the top three with a figure of $433.1 billion.
Amazon continues to hold the fourth position, with a value of $369.9 billion. One of the main discoveries of the year was the sharp rise in the value of the Nvidia brand, which increased by 110% due to the boom in artificial intelligence, allowing the company to take 5th place with a valuation of $184.3 billion.
The top 10 most expensive brands in the world in 2026 are as follows:
As for the country distribution, the United States continues to lead with 192 companies in the list of the 500 most valuable brands. China holds the second position with 68 brands, followed by Japan and France (33 each), as well as Germany (26) and the United Kingdom (25).
Experts note that the total value of the 500 largest brands increased by 11% over the year, reaching a record amount of $10.4 trillion. The main growth factor in 2026 was advancements in artificial intelligence, which allowed technology companies to significantly outpace traditional sectors of the economy.
The only Russian brand in the Global 500 list for 2026 is Sber, which demonstrated impressive growth, rising 142 positions.
