The musical group AY YOLA has been chosen as the cultural ambassador for the World Nomad Games, which are scheduled to take place in Kyrgyzstan from August 31 to September 6, 2026. A memorandum of cooperation has been signed with the International Secretariat of the Games.
This partnership aims to preserve intangible cultural heritage and promote the traditions of nomadic peoples through contemporary musical art. As part of its ambassador role, the group will participate in various cultural and informational projects, creating a relevant international image of traditional culture.
AY YOLA is a trio from Bashkortostan that has gained fame for its unique approach to ethnic music, as well as its modern interpretation of the Bashkir epic "Ural-Batyr." Their work combines traditional instruments, live performance, and electronic music, allowing the group to resonate with audiences around the world.
The World Nomad Games are one of the most significant international cultural and sporting events, uniting different countries around traditional sports, cultural practices, and intangible heritage. The cultural program of the Games is seen as an important element that reflects the philosophy of nomadism, the continuity of traditions, and the connection between the past and the present.
Collaboration with AY YOLA highlights the international cultural aspect of the Games and emphasizes the role of contemporary ethno-music as a universal means for intercultural communication.
