The signing of the memorandum between AY YOLA and the International Secretariat of the World Nomad Games marks the beginning of a new phase of cooperation aimed at preserving cultural heritage and promoting the traditions of nomadic peoples through contemporary music.
Known for its original approach to ethnic music, the AY YOLA group reinterprets the Bashkir epic "Ural-Batyr," combining traditional instruments with live performance and electronic music. This allows the musicians to resonate with listeners' hearts around the world, representing the values they convey through their compositions. In its new role, AY YOLA will actively participate in cultural events and initiatives related to the World Nomad Games, shaping a modern image of traditional culture.
The World Nomad Games are a significant international event that unites various countries and peoples through sports traditions and cultural heritage. The cultural program of the games emphasizes the importance of continuity of traditions and dialogue between the past and present in the philosophy of nomadism.
Collaboration with AY YOLA highlights the importance of ethnomusic as a means of intercultural interaction and enhances the international aspect of the World Nomad Games.
