In 2025, sales of Porsche cars decreased by 10% compared to 2024, totaling 279,449 units, according to the company's report. According to Bloomberg, this is the most significant decline since 2009, reports RIA Novosti.
In the domestic market of Germany, sales fell by 16%, reaching 29,968 cars, while in the rest of Europe, the number of cars sold decreased by 13%, totaling 66,340 units. The Macan model became the best-selling vehicle, increasing its sales by 2% to 84,328 cars, of which more than half — 45,367 — are electric versions.
North America showed almost unchanged figures compared to the previous year — 86,229 cars. Porsche emphasizes that this region continues to be the largest market, as it was last year.
Notably, in China, sales fell by 26% compared to 2024, totaling 41,938 cars. The main reasons for the decline in sales are challenging market conditions, especially in the luxury goods segment, as well as high competition in the Chinese market.
Porsche AG is part of the Volkswagen Group and competes with luxury brands such as Lamborghini, Bentley, and Bugatti.
