First K-pop, now K-food. How Korean cuisine is conquering Britain
Today, Korean cuisine has become an integral part of the global K-wave: cooking shows broadcast on Netflix are becoming real hits, and interest in Korean gastronomy abroad continues to grow.
In the United Kingdom, for example, there has been a significant increase in searches for "Korean barbecue" — by 60%, while sales of gochujang have risen by 70%. Additionally, kimchi has gained status as one of the most sought-after imported products.
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