In Japan, a brand must overcome serious competition and meet high consumer expectations to establish itself in the market. The Japanese space is saturated with numerous local brands, and only those whose formulas undergo rigorous laboratory testing and meet safety standards can survive and succeed in the long term.
Today, we would like to introduce you to the brand SILK THE RICH, which has gained recognition both internationally and in Japan itself, thanks to its harmonious combination of science, natural components, and innovative technologies.
