Stress, poor nutrition, frequent styling and coloring, as well as the use of harsh shampoos and hot water gradually disrupt the structure of the hair and the balance of the scalp. When hair lacks moisture and a protective lipid layer, it becomes brittle and splits. Dandruff often arises from a disruption of the scalp's microflora, either due to excessive cleansing or, conversely, insufficient and irregular care.
To ensure proper care, it is important to start with gentle cleansing and regular moisturizing. In this regard, the Japanese approach to hair care is particularly interesting. In Japan, the focus is on scalp health, which is considered the foundation for beautiful and strong hair. Gentle sulfate-free products, scalp massage to improve blood circulation, and a multi-step approach—from cleansing to the use of light serums and oils—are employed in the care routine.
The correct choice of hair products is crucial. Regular and mindful care, gentle treatment of the scalp, and the use of gentle methods are the foundation for achieving healthy, shiny, and strong hair at any time of the year. Japanese products rightfully hold leading positions in the market due to their effective formulas, strict safety standards, and emphasis on scalp health rather than temporary cosmetic effects.
Currently, one of the prominent representatives of Japanese premium care is the brand SILK THE RICH. Its products are known for their ability to deeply moisturize, restore damaged hair, and provide silky smoothness and natural shine.
The formulas of this brand are based on natural silk, containing silk proteins Sericin and Fibroin, which are biocompatible proteins similar in structure to human hair and skin, as well as eighteen amino acids, jojoba oil, and argan oil.
The products are free from sulfates, parabens, phthalates, and artificial dyes. They are designed with a focus on the health of hair and scalp and are suitable for all hair types, including colored hair.
