The Olympic team aims to win between 4 and 8 medals, exceeding the previous record of 5 medals set at the Sochi Games in 2014 and Pyeongchang in 2018. The Paralympic team, in turn, is hoping for 2–5 medals, demonstrating cautious optimism amid existing challenges.
Funding of £32.5 million from lotteries has allowed 55 athletes from Team GB to take advantage of modern training technologies, significantly improving their preparation. Key medal contenders include: Mia Brooks (snowboarding), Kirsty Muir and Zoe Atkin (freestyle), Bruce Mouat (curling), and Matt Weston (skeleton). Recent achievements at world championships in various disciplines have bolstered confidence in the team's successful performance.
Despite the historical challenges faced by Great Britain in winter sports, including limited access to snow and ice, experts note that thorough preparation and competitions in the European time zone could provide the team with a competitive advantage. The goals for the Paralympics are set slightly lower due to injuries and a lack of opportunities for competition, but an optimistic outlook remains.
