With the increasing interest in yoga, there is also a need for qualified instructors who possess safe techniques and modern teaching methods. In this situation, projects that not only open studios but also shape a new educational culture in the field of yoga stand out particularly.
Management Strategy of Yoga Room
One such project is Yoga Room — a school that has quickly gained popularity and recognition in the country. Interestingly, its founder, Nigmatulina Madina, approached the creation of the studio not as a practicing instructor but as an experienced manager.
It is her management experience and proprietary methods that allowed for the creation of a model focused on quality, standardization, and long-term development.
The leader emphasized three main elements:
1. A competent team selected based on practical experience and educational programs.
2. Standardized courses, each methodology of which is tested for safety and effectiveness.
3. A management structure where the system is more important than the individual charisma of the instructor.
This approach has made Yoga Room a place where yoga is presented as a structured discipline based on modern knowledge about the body, movement, and psycho-emotional state.
The effectiveness of the strategy is confirmed by the following results:
— more than 1000 students have completed the studio's educational and physical programs;
— over the past three years, the studio has grown by more than 300%;
— Nigmatulina's proprietary methods show effectiveness of up to 85%, assessed by student progress and a reduction in injury rates.
Expanding Influence: Transition from a Local Studio to an International Educational Platform
When the demand for qualified instructors began to exceed supply, it became clear that the offline format could not meet market needs.
Thus, the online platform Fit Freak emerged — an independent educational ecosystem aimed at training a new generation of yoga instructors.
Under Nigmatulina's leadership, the platform became a continuation of her methodological work and years of teaching experience. In recent years, she has developed numerous educational modules based on anatomy, biomechanics, functional training, and modern pedagogical approaches.
To enhance accessibility, training is offered in Kazakh and Russian. This has allowed Fit Freak to broaden its horizons and become an educational resource for specialists from Kazakhstan and neighboring countries, where there is still a shortage of certified instructors.
Professional Standards from Fit Freak
Fit Freak courses focus on the key competencies of a modern instructor:
— technique for performing asanas and their variations;
— safety and working with limitations;
— anatomy and biomechanics;
— teaching methodology for beginners and advanced students;
— organization of group and individual classes;
— pedagogical communication;
— working in offline and online formats.
The online format provides flexibility: students can study the program at their convenience, combining learning with work and not being dependent on their place of residence.
According to the platform, more than 70% of graduates are already working as instructors or conducting classes in a hybrid format.
New Profession of 2025: Why Yoga Instructors Are Becoming Increasingly In Demand
Experts note that the profession of yoga instructor is among the most promising in the sports field. This is due to the fact that yoga has become part of systematic training in:
— fitness clubs;
— rehabilitation facilities;
— functional training studios;
— dance and sports schools;
— online platforms and applications.
There is also a new model of work: more and more specialists are offering online classes, combining offline and online, earning additional income through courses and individual programs. The profession is becoming more flexible, adaptive, and financially sustainable.
Conclusion
The projects Yoga Room and Fit Freak demonstrate how a well-thought-out management strategy can simultaneously strengthen a business and generate new interest in yoga. Thanks to Madina Nigmatulina's systematic approach, yoga has ceased to be perceived as a temporary hobby and has become a conscious part of the life and professional growth of clients.
It is important to note that the influence of these projects extends beyond education. Some students have not only continued practicing but have also started their own businesses in the field of yoga: opening studios, launching new formats, and diversifying existing projects. For example, the owner of a travel agency has integrated yoga retreats into her main business, combining tourism with wellness practices.
Thus, the educational platforms Yoga Room and Fit Freak are becoming not only sources of new knowledge and skills but also shaping a new profession and stimulating entrepreneurial activity in the field of yoga and health.
