It is reported that coaches will be prohibited from spreading false information and engaging in unfair advertising. Advertising services without the necessary documents may be considered fraud under the Criminal Code, according to the Prime Minister.
According to him, international standards were taken into account when developing the amendments. In countries such as the USA, European Union states, Japan, and Russia, the activities of coaches are regulated by professional standards and certification systems.
Together with the International Coaching Federation (ICF), a new professional standard called "Coaching Activity (Coach)" has been developed, which is currently undergoing approval at the Ministry of Science and Higher Education. The standard includes nine areas, such as:
- business coach,
- career coach,
- life coach,
- team coach,
- leadership coach,
- health and wellness coach,
- entrepreneur coach,
- educational coach,
- sports training coach.
A registry of certified coaches will be created based on the National Qualifications System on the platform career.enbek.kz, and the International Coaching Federation (ICF) will be responsible for training, certification, and inclusion of specialists in the registry.
Previously, Majilis deputy Aidos Sarym expressed concern about the spread of pseudo-coaches and ineffective practices on social media, pointing to significant financial costs for both citizens and state companies for such services. He called for increased control and monitoring of this sector.
Additionally, in Taldykorgan, the court sided with the victims of a coach involved in tenders. According to the Consumer Rights Protection Committee, 18 people lost over six million tenge due to fraudulent training. The court ordered the full refund of money to all affected individuals.
