As the New Year approaches, stores and online resources in Kyrgyzstan are actively offering enticing discounts and promotions to customers. However, experts warn that such offers may hide clever marketing tricks that lead consumers to spend more than they intended.
Consumer protection specialists highlight one of the most common tricks: artificially inflating prices before sales. At first glance, products may be sold at a discount, but their actual cost often does not differ from the regular price or even exceeds the average market price.
Additionally, there is a tactic of time limitations. Countdown timers create an illusion of urgency, pushing buyers toward impulsive decisions. As a result, they may not have time to compare prices and assess the necessity of the purchase.
Offers like "discount on the second item" or promotions for purchases over a certain amount are also common. In such cases, the first item may be sold at full price, and the overall savings turn out to be minimal. This can lead buyers to add unnecessary items to their cart, increasing total expenses.
Experts also strongly recommend being particularly cautious when shopping on marketplaces. Often, the advertised discounts only apply when using certain cards, subscriptions, or promo codes with restrictions, making the actual price inaccessible to many buyers.
To avoid marketing traps, specialists advise:
to prepare a list of necessary purchases in advance and set a budget;
to compare prices for products in different stores;
to check the actual cost of products before the start of promotions;
not to succumb to the pressure of advertising and timers.
As experts emphasize, the real benefit lies not in discounts but in purchasing the things that are truly needed. Attention and a well-thought-out plan will help save not only funds but also the festive spirit.
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