The Nike Tech Fleece tracksuit.
It all started with a post by Donald Trump on the social network Truth Social, where he shared a photo taken after Maduro's arrest on January 3. In the photograph, the president is in handcuffs, wearing a black blindfold and noise-canceling headphones, dressed in a gray Nike Tech Fleece outfit.
A photo from Donald Trump's account.
According to Google Trends, there was a sharp increase in interest in queries related to Nike Tech, gray Nike Tech, and the Nike Tech tracksuit on January 4 and 5. For some queries, the popularity index reached a maximum value of 100 points.
At the same time, users noticed an increase in search traffic and issues with product availability.
[media=https://twitter.com/DroMeta/status/2007841947633983779?ref_src=twsrc%5Etfw]
Several sizes of this model were sold out on the Nike website, including size 3XL, which Maduro was captured wearing. It disappeared from sale just an hour after the photo began circulating. The complete Nike Tech Fleece set (hoodie and pants) costs about $270: $145 for the top and $125 for the pants.Discussions on social media quickly turned into memes and humorous comments.
"Nike Tech Fleece. For the gym. For business. For federal arrest," wrote one user.
[media=https://twitter.com/ashleybchae/status/2007614968502595769?ref_src=twsrc%5Etfw]
On platforms X (formerly Twitter) and TikTok, users joke that Nike Tech Fleece has become the "uniform of drug lords" for a new generation, replacing the famous Adidas tracksuits once worn by Fidel Castro.[media=https://twitter.com/PonchoMunoz/status/2007656336558014552?ref_src=twsrc%5Etfw]
According to foreign publications, mentions of Nike Tech Fleece on social media gathered tens of millions of views in just a few days, with the highest interest recorded in the USA, Brazil, Germany, and the UK.
